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We help FP&A, RevOps, GTM and Strategy leads sharpen the story they tell finance and execs — so your narrative drives decisions, budgets and trust.
Our Address
169 Madison Ave. #2453, New York, NY, 10016
What if it's built on
assumptions-not facts?
FP&A | RevOps | GTM | Strategy
There's no easy way to say this, but it's true.
Correlation ≠ Causation
"We ran that new ad and sales spiked 30%”. Sound familiar? Ask instead: How do you know it was the ad? Did you control for time-lags or market tailwinds? Spoiler: the real driver often lives outside your report’s date range.
The hidden risks of assumptions
GTM spans Sales, Marketing, Product, CS & beyond. Everyone’s racing to look good. That leads to feel-good correlation salads. But when those narratives don’t match the data, FP&A and RevOps leaders lose credibility one meeting at a time.
Shark attacks ≠ ice cream sales
Both spike in summer, but one doesn’t cause the other. Your GTM numbers can look related too, until you dig deeper.
Consider these horror stories:
- CMOs with an 18 month shelf life
- Millions poured into campaigns that didn't move the needle
- "Correlation-jenga" narratives collapsing mid-fiscal yr
When those flawed stories reach the CFO, FP&A and RevOps leaders lose trust, budgets stall, and seats at the table vanish.
It's time to tune into the real signal.
Discover how we cut through the noise
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01
Assess current narrative & pain points
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02
Rethink GTM
strategy
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Align insights with
the right data
04
Craft and amplify trusted narratives
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Recommend
next-step support
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What is a Narrative Effectiveness Audit?
A structured diagnostic aligning every GTM story to your P&L goals.
How fast will we see impact?
By week six you’ll pinpoint narrative gaps and lift CFO buy-in by 20%.
What do you need from my team?
Just one 2-hour workshop and dashboard access - zero extra work.
Why choose Piar over an agency or in-house?
We de-risk each narrative dollar and demonstrate measurable causal impact.
What ROI can I expect?
Expect a 15-25% gain in narrative alignment and accelerated approvals.
The right internal story drives budget, buy-in and confidence. Let’s nail yours.
