Events and Workshops for PR & Comms leaders
You know that moment when legal wants three approvals, the journalist needs a quote in 20 minutes, and the CEO is asking why this is even a story. When you draft twelve versions of the same announcement because everyone has an opinion, but no one takes responsibility for the decision. When you're managing a crisis while half your information is speculation, the other half is three hours old, and leadership is asking if AI can just handle this faster.
Your communication decisions happen faster than you realize. Which stakeholder concern gets priority. How you frame the opening line. When timing feels right for an announcement.
These micro-choices happen automatically, guided by mental shortcuts that worked in previous situations. When context shifts, those same shortcuts can produce unexpected outcomes before you realize your thinking patterns changed the game.
Applied behavioral science for communications teams ↗
We start with one real challenge your team is facing. Your actual situation, with your actual constraints. We examine the invisible assumptions driving your choices, test them against current reality, and build frameworks that adapt as quickly as your stakeholder landscape changes.
You leave with:
• Two questions that help you spot stakeholder shifts before they surprise you
• One bias check your whole team can run in five minutes
• A decision framework that works when legal, operations, and leadership disagree
• Progress indicators that show relationship health beyond media coverage
Start your next challenge ↗
A short note before you decide: Many teams carry a gigantic, unseen-load from these forces.
Outside the room:
• seasonality • regulation • competitor moves • supply limits • reputation • + many more...
Inside the room:
• unrecognized drivers • errors in conventional wisdom • time lag • mixed incentives • survivorship bias • anchoring • group pressure • comfort seeking • fear, uncertainty, doubt • sunk cost fallacy • + many more...
Pick two that show up for you today, and frame one working question.
Good questions reduce false certainty. They slow the leap from pattern to cause. They make room for time lags, external forces, and mixed signals across teams.
• You'll experience fewer reworks and reversals
• Your handoffs will be clearer, across functions
• You will earn so much more trust in the plan
• Plans read cleaner and hold up under scrutiny
• Reviews surface the real issues earlier
• Teams use the same words for the same ideas
• Confidence grows from shared evidence
01
Sharper questions
02
Cause-and-effect
reasoning
03
Cleaner evidence
habits
04
Shared language
for bias checks
05
Small tests on
live work
What makes a good first step?
Pick one live decision with tension, two plausible explanations, and a sponsor who wants clearer choices. We can use that as the starting point.
How do we start without heavy lift?
We stay close to your language and your meeting rhythm. Together we frame the decision, add rival explanations, choose signals, and shape a light test that fits this cycle.
Who should join?
People closest to the work plus at least one partner function. Range of roles helps. Invite one constructive dissenter so blind spots surface early.
What does a session feel like?
Guided conversation, a shared whiteboard, short pauses for quiet thinking, evidence on screen, and a bias check everyone can see. We record the choice in a way that would stand up in a board review.
How do you handle sensitive topics?
We examine ideas and their signals. Personal blame stays out. The focus stays on decisions, evidence, timing effects, and outside forces.
What shifts after the first step?
Meetings gain working questions that keep ideas honest, reviews add timing and context, and teams carry a small, test-habit forward. It's great to see that friction eases because checks are shared.
When do we see value?
Often within one cycle. You will feel fewer loops, cleaner handoffs, and clearer yes-or-no calls. Return on Understanding begins to show in steady progress.
How much time does this take?
We fit to your calendar. Some teams begin with a single working session and short follow-ups. Scope expands when value is clear.
Visible wins create trust. Trust raises the pace of change.
Share your context. We will suggest a first exercise and a simple way to measure progress.
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