Facilitating GTM paradigm shifts for Finance, RevOps & Strategy leaders through causal insights.

Choose Your FROS Workshop Guide

Four role-specific guides to turn GTM data into the story that wins every time." with "Four guides for Finance, RevOps & Strategy (FROS) leaders at large US orgs—building on Piar’s workshops & hands-on training to bust GTM myths, apply causal reasoning, explore Causal AI, and navigate change for competitiveness with L&D support.

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01.

GTM Myths Buster Guide

Uncover hidden biases and assumptions in GTM reports from sales, marketing, and product teams.

Learn to spot untested correlations—like assuming a sales spike came from ads—using a simple checklist.

This guide builds on our workshops to help FROS leaders challenge status quo narratives with L&D backing.

Start with a free GTM assessment to tailor this guide.

02.

GTM Laws & Causal AI Primer

Master the ‘GTM laws of physics’—time-lagged effects, market shifts, brand perception—through workshops.

Discover how Causal AI, used by Fortune 100, analyzes sentiment, revenue, and campaign data to answer: ‘Why are sales softening?’ or ‘Is this pricing working?’

A new lens for FROS with L&D guidance. Start with a free GTM assessment to tailor this guide.

03.

Change Management Playbook

Navigate GTM counterparty dynamics—diverse roles and personalities—with skills from our hands-on training.

Learn dialogue templates to share insights and ask sharper questions, turning a misattributed sales spike into a chance to realign strategies with L&D support.

Start with a free GTM assessment to tailor this guide.

04.

Workshop Skills Builder

Apply workshop learnings with simulations and thought exercises—e.g., test pricing impacts or build causation-based KPIs.

This guide offers templates to design measurable plans, empowering FROS leaders to drive competitiveness with L&D integration at large US orgs.

Start with a free GTM assessment to tailor this guide.