Four role-specific guides to turn GTM data into the story that wins every time." with "Four guides for Finance, RevOps & Strategy (FROS) leaders at large US orgs—building on Piar’s workshops & hands-on training to bust GTM myths, apply causal reasoning, explore Causal AI, and navigate change for competitiveness with L&D support.
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01.
Uncover hidden biases and assumptions in GTM reports from sales, marketing, and product teams.
Learn to spot untested correlations—like assuming a sales spike came from ads—using a simple checklist.
This guide builds on our workshops to help FROS leaders challenge status quo narratives with L&D backing.
Start with a free GTM assessment to tailor this guide.
02.
Master the ‘GTM laws of physics’—time-lagged effects, market shifts, brand perception—through workshops.
Discover how Causal AI, used by Fortune 100, analyzes sentiment, revenue, and campaign data to answer: ‘Why are sales softening?’ or ‘Is this pricing working?’
A new lens for FROS with L&D guidance. Start with a free GTM assessment to tailor this guide.
03.
Navigate GTM counterparty dynamics—diverse roles and personalities—with skills from our hands-on training.
Learn dialogue templates to share insights and ask sharper questions, turning a misattributed sales spike into a chance to realign strategies with L&D support.
Start with a free GTM assessment to tailor this guide.
04.
Apply workshop learnings with simulations and thought exercises—e.g., test pricing impacts or build causation-based KPIs.
This guide offers templates to design measurable plans, empowering FROS leaders to drive competitiveness with L&D integration at large US orgs.
Start with a free GTM assessment to tailor this guide.