The thinking partner CCOs need

The smartest CCOs are already searching for thinking partners who can help them navigate important decisions. They know the strengths & weaknesses of their own teams, and have the intellectual humility to seek an outside perspective.

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PAST ≠ PROLOGUE

Straight-shooting FAQs

What do your workshops do?

You bring a real decision. We apply systems thinking, lenses, decision frameworks & methodologies—stress-testing your logic before you walk into the boardroom. You leave with a defensible recommendation and the reasoning to back it up.

Why do CCOs need workshops?

Protected time. Research shows CCOs are expected to anticipate outcomes, weigh evidence, and "think many steps ahead." But they're drowning in execution. The workshop is the thinking session that never happens organically.

What problem are you solving?

CCOs earn $900K-$1M and report to CEOs, but most were trained as communications tacticians, not strategic advisors. The gap: systematic thinking frameworks applied to real stakes decisions.

Isn't this already being done?

No. Consultants prescribe answers. Agencies execute tactics. Piar co-creates—you make the decision, we apply lenses. Peer-to-peer, not consultant-to-client. That distinction matters.

Can't I use AI as my thinking partner?

AI generates options. Piar generates defensible logic. AI doesn't know your stakeholder landscape, industry reference classes, or where your assumptions break. That requires someone who's seen real decisions live.

Are you coaching or training me?

Neither. It's advising. We help you think through this specific decision, using tools you can apply later. Primary value isn't education—it's the thinking partnership itself.

What makes you qualified?

10+ years watching marketing, PR, and communications decisions get made—seeing which ones held up under scrutiny. We've lived in measurement, attribution, and strategy across Fortune 500 contexts. The qualification is relevance: we know your world.