In plain language...

What you tell your CFO is probably very, very wrong...

The real problem:

You’ve loaded up on dashboards and tools. Sales, marketing, PR, product and customer success all report glowing results — you’re getting fist bumps in the hallway. Then the CFO leans forward and says, “Show me the numbers,” and suddenly the vanity metrics GTM promised don’t line up with revenue or margin. And guess who’s in the crosshairs? You.

7 out of 10 Finance and RevOps leaders surveyed, can’t bridge that gap.

Learn our three-step fix

CAN YOU RELATE?

Why dashboards became your security blanket

Marketing, PR, advertising and product teams learned long ago that warm-and-fuzzy metrics buy you peace of mind. A traffic spike here. A rise in share of voice there. As long as those charts look good, you keep your job — and maybe even earn that promotion. But all you’re really doing is hiding from the data you’re afraid to see.

WHAT YOU STAND TO LOSE

The cost of ignoring the hard truth

But when your CFO asks for real revenue and margin impact, empty vanity numbers leave you exposed. Missed targets. Budget cuts. Reputation on the line. Turnover at the top. And you’re in the firing line — even though you did everything “right.”

your team deserves

simple facts

Finance people live in spreadsheets. Executives live on stories. We link the two so your next conversation actually changes things.

Why you’re flying blind on GTM performance

False confidence:

Charts look perfect, but they hide the real drivers.

You celebrate rising metrics until the CFO asks for the dollar impact — and you can’t connect the dots. Now you’re left defending a story you don’t actually have.

Unmask

Mixed messages:

Finance, marketing and ops all speak different data languages.

Each team interprets results its own way, so every recommendation hits a dead end. Executives hear conflicting stories and nothing gets approved.

Unify

Vanity metrics:

Likes, shares and clicks spike — while sales flat‐line.

You track visibility numbers over bottom-line results, keeping your team busy but bankrupting growth — and you’ll still end up on a performance plan when targets aren’t met.

Refocus

Last-minute surprises:

Everything seems fine until targets are missed.

Hidden risks lurk in footnotes and timing gaps. They blow up your quarterly review and leave you scrambling — and wondering why you never saw it coming.

Prevent

The insights you’re not getting

🕓 Hidden Lag:

Your reports collapse time into neat buckets — sales this month, spend last month — yet GTM really moves on its own schedule. You need to see the delays between action and outcome.

🌪️ Changing Winds:

A spike in traffic might be the wind at your back... or just a headwind in disguise. Knowing which external forces helped — or hurt — you separates guesswork from strategy.

⚖️ Outside Truth:

Your internal data only tells half the story. What’s your market doing? Who’s winning share, who’s doubling down — and why? Try answering that without opinions or assumptions.

🪄 What-If Reality:

“What if we’d paused that ad spend?” “What if we’d reallocated budget from webinars to events?” Counterfactuals expose the scenarios you never tested.

None of this shows up in a standard dashboard. Yet missing these four insights is why great-looking reports still blow up in the boardroom.

End the dashboard illusion

Piar was born in 2023 from a single insight: perfect forecasts still miss the mark when teams talk past each other. We’ve spent a decade in FP&A, MarCom and RevOps — and seen how dashboards become comfortable traps, not roadmaps.

Our Narrative Effectiveness Audit cracks open your data story by mapping true cause and effect, folding in market timing, external shifts and “what-if” scenarios. We turn fragmented reports into one clear narrative that drives real decisions.

Ready to stop flying blind?

Download our brochure and see how a $10K audit rewrites your next board pitch—from guesswork to guaranteed impact.

FP&A | RevOps | GTM | Strategy

EST.2023

View our approach