In plain language...

What you assume about GTM performance is probably missing key causes..

The Real Problem:

You’ve loaded up on GTM reports from sales, marketing, product, and customer success. They seem solid, but unchallenged assumptions hide myths and biases.

Finance, Revenue Operations & Strategy (FROS) leaders at large US orgs face this daily—diverse teams filter narratives, leading to decisions on correlation over causation. Partner with L&D to shift this via Piar’s workshops & hands-on training, uncovering true stories for transparency and competitiveness.

Start with a GTM assessment to identify blind spots in GTM reports, then customize workshops & hands-on training for your FROS team’s needs.

7 out of 10 FROS leaders surveyed can’t see GTM’s true drivers.

Learn our workshop approach

CAN YOU RELATE?

Why GTM reports hide true drivers

GTM teams report glowing results—sales spikes, campaign wins—but FROS leaders at large US orgs accept them without questioning time-lags or external factors. This hides biases and assumptions, keeping teams busy but blind to true causes. As long as reports look good, you keep your role—but when outcomes don't match, credibility crumbles.

WHAT YOU STAND TO LOSE

The cost of ignoring GTM realities

Unchallenged GTM narratives lead to misattributed results—budgets wasted on ineffective campaigns, missed opportunities in pricing or product. FROS leaders lose trust, teams face turnover, and org competitiveness suffers. Piar’s workshops & hands-on training with L&D help bust these myths for clearer decisions.

your team deserves

causal clarity

FROS leaders live in GTM reports. Executives live on outcomes. Piar links the two via workshops & hands-on training, turning assumptions into cause-and-effect insights that drive real change.

Why you’re flying blind on GTM performance

False Confidence:

Reports look perfect, but hide real drivers.

You celebrate GTM metrics until FROS asks for causation—then correlations crumble. Now you’re defending assumptions you didn’t question.

Workshops & hands-on training fix this.

Unmask

Mixed Messages:

GTM teams speak different data languages.

Sales, marketing, product interpret results their way, so FROS hears conflicting narratives. Nothing gets approved without clarity.

Workshops & hands-on training fix this.

Unify

Vanity Metrics:

Spikes in likes or traffic, while outcomes flat-line.

You track visibility over causation, keeping teams busy but missing true impacts—like time-lagged campaign effects.

Workshops & hands-on training fix this.

Refocus

Last-Minute Surprises:

Everything seems fine until results miss.

Hidden risks in assumptions blow up—market shifts or brand perception ignored. Workshops help FROS spot them early.

Workshops & hands-on training fix this.

Prevent

The insights you’re not getting

🕓 Hidden Lag:

Your reports ignore time-lagged effects—campaigns from quarters ago may drive current outcomes. Workshops help FROS see the delays between action and impact.

🌪️ Changing Winds:

A sales spike might be market tailwinds or headwinds in disguise. Knowing external forces like competitor pricing separates guesswork from strategy.

⚖️ Outside Truth:

Internal data tells half the story. What’s the market doing? Who’s winning share? Causal AI helps FROS answer without assumptions.

🪄 What-If Reality:

“What if we’d reallocated budget?” Causal AI exposes untested scenarios, turning hindsight into foresight for FROS planning.

None of this shows up in standard reports. Yet missing these insights is why great-looking GTM narratives blow up in the boardroom. Piar’s workshops & hands-on training with L&D help FROS uncover them.

End the GTM assumption illusion

Piar is being rebuilt now from a single insight: GTM reports miss true causes when teams filter narratives. With a decade in GTM and reporting, I’ve witnessed how assumptions lead to misattributions—drawing on a network of experts to guide this shift.

Our workshops & hands-on training, partnered with L&D, crack open these stories using causal reasoning, "GTM laws of physics" (time-lags, brand perception, market forces), and insights from Causal AI—turning fragmented data into clear decisions that drive impact.

Ready to uncover true causes?

Begin with a GTM assessment to guide your paradigm shift—contact us for details.

We offer a Money Back Guarantee if you're not completely satisfied with our Workshops or Training for any reason.

EST.2023

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