Four role-specific guides to turn GTM data into the story that wins every time.
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01.
Learn to map every dollar in your narrative — spot where signal turns to noise, build confidence in your forecasts, and secure a permanent seat at the leadership table.
Dive into our causal link framework to trace revenue back to the exact campaign, channel or tactic that moved the needle. You’ll replace gut calls with proof-backed insights.
Walk through real-world case studies showing how teams tripled forecast accuracy, cut reporting cycles in half and stopped scrambling at quarter’s end.
02.
Unify sales, marketing and operations around one clear storyline — eliminate handoff friction, speed decision-making, and make every process change count.
Use our synchronized narrative map to translate each team’s metrics into shared goals — no more conflicting KPIs or stalled approvals.
See how a RevOps leader slashed time-to-close by 30% and reduced churn simply by aligning data flows and executive communications.
03.
Dig into the real drivers behind campaign performance — align cross-functional teams on what works, scale successful tactics, and build predictable growth.
Master our 5-step momentum model to test headwinds and tailwinds, balance spend across channels, and optimize timing for maximum impact.
Learn from brands that turned flat launches into breakout wins by shifting budget based on early-warning signals — before it was too late.
04.
Stress-test your plans with causal ‘what-if’ scenarios — surface hidden risks, guide executives through complexity, and turn strategic insight into decisive action.
Leverage our counterfactual engine to simulate every major decision: pricing shifts, channel pivots or resource reallocations — so you know outcomes before you commit.
Explore examples where boards voted to greenlight billion-dollar initiatives after seeing clear narrative roadmaps instead of traditional slide decks.